ABSTRACT

Digital wallets involve a change in consumer behavior. Previously, consumers handed over a physical form of payment, such as cash or bank card. With digital wallets, consumers identify themselves with a password, thumbprint, or face scan on their digital device to pay. As digital wallets change the physical act of paying, do consumers who use digital wallets have different behaviors from consumers who do not use digital wallets?  More specifically, do consumers who use digital wallets transact more frequently than consumers who do not use digital wallets?   Are transactions amounts different for consumers who use digital wallets versus consumers who do not use digital wallets?

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DATE

December 2019

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CITATION

Birdsall, N. L. (2019). Digital Wallet Impact on Consumer Transaction Frequency and Transaction Amount. Doctoral Research Proposal. Golden Gate University.