ABSTRACT

Smartphone devices have become a part of everyday life and are changing human behavior, including consumer behavior.  Researchers have begun to explore the interaction between human and device, called cyberpsychology.  However, research is in its infancy with a substantial number of gaps.  This study focuses on smartphone notification impact on consumer urgency.  The researcher leverages previous research on Signaling Detection Theory, SDT, and applies SDT to consumer interactions with marketing notifications on smartphones. The researcher will conduct a concurrent parallel mixed methods research design consisting of a qualitative research focus group and a quantitative research field experiment in order to provide evidence to either support or refute the primary research question:  does smartphone device signaling impact the urgency of consumer purchasing?

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DATE

December 2019

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CITATION

Birdsall, N. (2019). Does Smartphone Device Signaling Impact the Urgency of Consumer Purchasing? Doctoral Research Proposal. Golden Gate University.